Ads & creatives
A creative-led paid campaign for an EdTech startup that cut cost-per-lead by 31% in three weeks.
Overview
The startup was burning budget on ads that looked like everyone else's. We rebuilt the creative from scratch — new hooks, formats and messaging tested against real audience data.
Within three weeks the winning creatives cut cost-per-lead by 31% while scaling volume, with clean measurement so every shekel was accountable.